“Zepto can be the next D-Mart of India”- Co-Founder and CEO of Zepto
Zepto, a $3.6 billion company, aims to surpass D-Mart through rapid growth and quick delivery.
30 July 2024
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Kashika Sabarwal
Zepto has grown to a $3.6 billion company in just three years by focusing on quick delivery.
Started as a passion project during the pandemic, it quickly gained popularity through a WhatsApp group and an app called ‘Kiranakart.’
Co-Founder and CEO Aadit Palicha believes Zepto can grow 2-3 times annually and potentially surpass D-Mart within the next 18-24 months.
Zepto, founded just three years ago, has grown into a $3.6 billion company. It began as a pandemic passion project when people were unable to go out for groceries, and existing delivery services were too slow. The founders initially helped neighbors by buying groceries for them and later expanded their reach through a WhatsApp group.
Seeing the potential, the 17-year-old founders developed an app called ‘Kiranakart,’ which aimed to be the Indian version of Instacart. The app quickly became popular, receiving 300 orders per day. However, they faced challenges with the app's performance and slow delivery times. This led them to realize that quick delivery was more critical than just accessibility.
In 2021, Kiranakart was rebranded as Zepto, focusing on fast delivery as its unique selling point. Over the past three years, Zepto has not only survived but thrived in the competitive market, distinguishing itself from other companies like Big Basket.
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Co-Founder and CEO Aadit Palicha believes Zepto has the potential to replace D-Mart. He pointed out that while D-Mart is currently valued at $39 billion and has 4.5 times the sales of Zepto, if Zepto continues to execute well, it could grow two to three times annually and possibly surpass D-Mart within the next 18-24 months.
Palicha emphasized that Zepto's rapid growth and execution strategy are key factors in its potential to outperform larger competitors. The company's focus on quick delivery has resonated with customers, setting it apart in the market.
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