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Making a fortune from QR codes


For offline merchants and shops, BharatPe is a QR code-based payment app. The company’s headquarters are in New Delhi, however there are about 5 additional BharatPe offices throughout the country. Small retailers and kirana shop owners would benefit greatly from the software, which allows users to accept UPI payments for free using the BharatPe QR code. BharatPe also offers Bharat Swipe (a POS system) for card acceptance and small business finance, in addition to providing simple and interoperable QR codes for seamless UPI payments. Furthermore, the organization provides merchant loans of up to Rs 7 lakhs for a period of three to twelve months.

BharatPe also owns 12 percent Club, a peer-to-peer lending platform. In 2020, BharatPe will also debut the Digital Gold product. Users will be able to buy and sell 24-carat gold with a purity of 99.5 percent.

The BharatPe app, which is powered by efficient QR code payments, allows users to sign in and start receiving monies in their bank accounts right away. BharatPe was founded with the goal of making payments free for all of its customers. Its goal is to assist everyone.

Business Model

BharatPe is an Indian QR code-based payments firm that works on a B2B2C paradigm, which benefits both customers and merchants or shop owners/retailers, as well as other businessmen/women. By providing companies with a single interoperable QR sticker, the company’s software accepts payments from 100+ mobile applications downloaded in Indian mobiles using India’s UPI system.

BharatPe brand ambassadors Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill will be announced in 2021.

12% Club

The 12 percent Club, a first-of-its-kind investing, consumer lending, and borrowing app, has been launched by BharatPe in collaboration with NBFCs that have been certified by the RBI. The 12 percent Club app is a big step forward for BharatPe in the consumer arena, and it will be a substantial advantage for users who:


  • Consumers can invest without a lock-in period and earn up to 12% yearly interest.
  • They can take out a loan at a low interest rate of 12%.
  • This software allows customers to borrow up to Rs 10 lacs.
  • They can also get loans up to Rs 10 lacs with no collateral and a three-month repayment period.
  • They can also withdraw their funds in part or in full at any time and from any location.
  • For loans obtained through this platform, there will be no processing or prepayment fees.
  • Customers can begin investing with as little as Rs 1000 and earn daily interest credit.
  • By the conclusion of the current fiscal, BharatPe expects the 12 percent Club app to have an AUM of $ 100 million and a loan AUM of $ 50 million.

Revenue Model

BharatPe’s business strategy is based on offering a digital payment platform to its customers, as well as a separate app for its merchant partners, where the firm compensates them for their transactions digitally, as previously noted. Its main purpose is to provide retailers with financing at lower interest rates.


To raise income on its platform, the corporation relies on the interdependent cyclical relationship of credit and application usage. It’s critical for a fledgling firm like BharatPe to concentrate on the merchant side of their business.


According to BharatPe news and recent research, the firm is fast expanding, and it is currently the fourth largest participant in the UPI segment, after Google Pay, PhonePe, and PayTm. And the business has grown while spending relatively little money on it. In the private POS category, BharatPe is ranked third. In collaboration with Safegold, the platform has launched the BharatPe Gold programme, which is a digital gold product for merchants.


In the second part of 2020, it released BharatSwipe, a disruptive card payment acceptance machine. BharatSwipe is a zero-rent Swipe machine that was the first of its kind in India, and as a result, it has garnered a resounding reaction since its beginnings. With the advent of BharatSwipe, BharatPe’s total business experienced a significant boost.


On February 20, 2021, BharatPe was valued at $922 million, and on August 4, 2021, it was valued at $2.85 billion after raising $370 million in its Series E round from Tiger Global Management, Dragoneer Investment Group, and Coatue Management. This amazing period of development culminated in a three-fold increase in the company’s valuation in only six months. BharatPe is now a unicorn, the 19th unicorn business in 2021, according to a study published on August 4, 2021, and is among India’s top five most valuable Fintech firms.

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