In today’s blog, we’ll take a look at Bumble’s story and what lead to it’s meteoric growth.
What is Bumble?
- Bumble is a platform which connects people who are looking for someone to date, to find new friends, or looking for some business on it.
- It was designed to challenge the norms of heterosexual dating. They empower women by giving them access to make the first move.
How does Bumble work?
- Bumble is a location-based dating app that follows the “Swipe Right or Left” format which was basically used by Tinder.
- People who have already liked your profile tend to show up first in your match queue.
- The algorithm doesn’t appear to keep track of your type.
- The app rewards good behaviour. The most right swiped profiles are shown first.
How did Bumble start?
- Wolfe Herd is the youngest woman ever to take a U.S. company public.
- Her success at Bumble, billed as the dating app where women make the first move, had cast her as the “Kill Bill” of the tech world: A yellow-clad woman seeking vengeance after men tried to bury her.
- Majority of the coverage focused on her years as a co-founder at the dating app Tinder, where Wolfe Herd was allegedly harassed by an executive who was also her boyfriend, got dumped and ousted from the company.
- Much of the coverage focused on her experience years ago as a co-founder at the dating app Tinder, where Wolfe Herd was allegedly harassed by an executive who was also her boyfriend, got dumped and ousted from the company, and went on to sue for sexual harrasment.
- Except that mess, the misogyny of tech-is exactly why Bumble exists
- That’s why she designed the dating app so only women can make the first move when users match on the platform.
How is Bumble going to the path of success?
- Bumble is a dating app, a business-networking bazaar and a friend-finding tool.
- It engineered more than 8.6 billion connections among 237 countries since 2014.
- It is employing more than 420 “Brand Ambassadors” across more than 100 college campuses.
- They are also planning to open up a Bumble-themed coffee shop after the pandemic.
- A month after the IPO, it’s valued at more than $14 billion, and last year it jumped up to $582 million in revenue with a 26% profit margin.
- Bumble’s brand is deeply embedded in the Empowerment Industrial Complex.
- More youthful than “Lean In,” less litigious than “Time’s Up,” Bumble represents a type of friendly Sadie Hawkins feminism that is more about feeling powerful than wielding power.
- Amid a reckoning over racial justice, the movement for women’s empowerment–which has historically been focused on the empowerment of affluent white women–is itself at a crossroads.
- After Donald Trump and after COVID-19, much of its messaging sounds stale and exclusive in the face of so many other massive inequalities.